How Online Casinos Use Quizzes That Engages With Their Customers
Online quizzes aren’t just a way to test someone’s knowledge; they are a way to engage with your audience and potentially convert them to customers. What might seem irrelevant, or even a distraction, can actually be used as a marketing tool to reduce bounce rates. If you’ve been wondering how and if it’ll work for your online casino, then you’ve come to the right place. We’ll explain how your online casino can utilize online quizzes for your own advantage.
What are Online Quizzes?
Online quizzes are a set of questions and answers that a user goes through in exchange for material or psychological benefit. The questions are usually multiple-choice questions, and the user needs to choose one of the options. Upon completion, they submit the answers to the server and are graded accordingly.
The quizzes are, more often than not, fun to work with. They’re candid and easy to understand. That’s what makes these quizzes so popular.
The questions and answers are pre-defined in a software, hosted on a server, and delivered to the end-user via a website. In the section below, we’ll show you how you can create quizzes for your online casino.
How Online Quizzes Work in Marketing
From a marketing standpoint, online quizzes might seem irrelevant. They can’t be used like ad banners and don’t link to your registration page. Therefore, they do very little in converting visitors directly into customers.
But then you consider that quizzes like BuzzFeed, New York Times, among others. And they still are in use today. So, they must be effective. And it turns out they are.
The first reason that they’re so popular among netizens is that they’re crafted to be highly engaging. The questions are often candid and easy to answer. They’re also personal in some regard. The online quizzes are often in the line of, “This quiz will reveal your favorite color,” “People are surprised when this quiz reveals their Harry Potter character.”
Users are prompted to click on these quiz sites and find out the answers for themselves. If they like it enough, they share it with other users and their friends. That’s how quizzes go viral without any ad spend.
For your casino website, you can create online quizzes like, “Take this quiz to reveal your favorite Mega Moolah characters,” “Are you a pro poker? This quiz will confirm”, “Only punters can pass this quiz.” The key is to target a niche and create a quiz around that.
Online quizzes are an excellent way to attract users, boost your reputation, and achieve organic growth. Depending on how you’ve crafted your quiz, you can also use it as a lead magnet. In the above quiz examples, you can offer a 10% discount if they sign up.
The sky is the limit with online quizzes.
How To Make A Quiz For Your Online Casino
Creating quizzes might be intimidating if you’ve never created one before. But once you learn the methodology, then creating quizzes are just as fun as answering them. There are three ways you can create online quizzes for your WordPress casino website. Those are:
BuzzFeed’s Quiz Platform
The first way to create quizzes is to use BuzzFeed’s available platform to anyone who wants to create one for themselves. Since BuzzFeed has pioneered the quizzes on the internet, you’ll be getting the best resources.
It offers an intuitive and easy-to-use platform. Just type in your questions and options, upload images, and provide the results. You’ll have a ready-to-use quiz in minutes. You can embed the newly-created quiz on your own casino website for free. Besides quizzes, BuzzFeed’s platform also allows you to create trivia, checklist, polls, scale quiz, and image quiz tap.
WordPress Quiz Plugins
Since you’re already on WordPress, you can leverage the plugins available to create quizzes for your casino website. Making a simple search on “create quizzes” in the WP plugin directory will return dozens of plugins you can install and start using. We want to recommend two plugins, specifically: Forminator and WP Quiz.
Each one of these is installed on thousands of websites. They work seamlessly with any page builder, and you’ll create quizzes just like you build a page of WordPress. Other than quizzes, you’ll have the option to create things like polls, forms, and others. Just check the plugin’s compatibility and go ahead with the one that is compatible with your WP version.
There are online tools available that allow you to create quizzes from scratch without any coding or design skills. They’re more like the BuzzFeed platform but independent. Creating quizzes is just one function of these available tools, and they allow you to do much more. One such online service is QuizBean.
This online software enables website owners to create quizzes in real-time and offer them to their web visitors. While the initial version is free, you need to upgrade to unlock enhanced functionalities. Other similar tools are TypeForm, Quiz-Maker, and ClassMaker. Compare the services in juxtaposition and pick the one right for your casino website.
Tips for Creating Online Quizzes for Online Casino
When creating online quizzes using any of the methods discussed above, you need to take care of certain things.
- Always think about the entertainment aspect. People visit the internet both to educate and entertain themselves. You should tap into both but give priority to entertainment.
- Offer an irresistible deal. To make the most out of online quizzes, you must offer a deal at the end of the quiz. This can be a free spin offer, a sign-up bonus, or anything that prompts the users to sign up for a casino. Ultimately, that’s the end goal.
- Take inspiration from others. This way, you’ll know what works and what doesn’t when creating a quiz. Learn about the most viral quizzes and inspect what led to their virality.
- Focus on the title. That’s what attracts internet surfers to your quiz. Without a catchy title, they’ll more likely give your quiz a miss.
With that said, get started with the first quiz for your online casino. The easiest way is to make use of WordPress quizzes plugin. Don’t forget to share your experience with us in the comments below.